Cricket 24 - UI UX

Overview

Designed intuitive user interfaces and gameplay experiences for Cricket 24, collaborating closely with designers, artists and developers to create accessible, polished interfaces across gameplay and menus.

Platform

Playstation

Xbox

PC

Date

Feb 2023 - Oct 2023

Team

Big Ant Studios

Focus

Menus

Broadcast UI

UI

UX flows

Elevating Gameplay Through UI Design

Cricket 24 introduced new gameplay systems, licensed tournaments and expanded player experiences. The objective was to deliver clean, responsive interfaces that enhanced gameplay while remaining authentic to televised cricket broadcasts.


Areas of Contribution

Research Insights & Design Objectives

  • Modernise the legacy UI architecture

  • Align navigation with established sports game UX patterns

  • Benchmark industry leaders such as FIFA, NBA 2K, and Madden NFL

  • Create a broadcast-inspired cricket presentation

  • Improve visual hierarchy and information readability

  • Build a scalable typography system for localization and long player names

Research Insights & Design Objectives

  • Modernise the legacy UI architecture

  • Align navigation with established sports game UX patterns

  • Benchmark industry leaders such as FIFA, NBA 2K, and Madden NFL

  • Create a broadcast-inspired cricket presentation

  • Improve visual hierarchy and information readability

  • Build a scalable typography system for localization and long player names

The objective was to create a modern UI theme and intuitive user flow that aligned with the quality and usability standards of leading sports titles

Defining the outcome



Key UX decisions were informed by player feedback and usability insights gathered from previous versionsDemo version of the UI Figma workspace



UI layouts, interactive prototypes, and a scalable design system were developed in Figma to ensure consistency and efficient collaboration across the team

Demo version of the UI Figma workspace


Three regional UI themes were created to align with the Australian, Indian, and English editions of Cricket 24, giving each version a localized visual identity.


Score HUD UI

Three different styles score HUD's were designed for each match types like ODI, T20 and Test Cricket.

Several design explorations were undertaken to simplify the presentation of complex cricket score data, inspired by the visual language of professional cricket broadcasts.


Final Score HUD UI

Several design explorations were undertaken to simplify the presentation of complex cricket score data, inspired by the visual language of professional cricket broadcasts.




Release & Impact

Cricket 24 launched globally across console and PC, delivering one of the most comprehensive licensed cricket experiences to date. As part of the UI/UX team, I contributed to gameplay and interface systems that supported an accessible, broadcast-inspired player experience across multiple game modes.