PlayUp Sports Betting
Overview
Led visual direction for marketing and acquisition campaigns at PlayUp, creating high-impact digital assets that supported user growth and brand presence.
Collaborated with product and marketing teams to deliver cross-channel campaigns aligned with business goals and brand guidelines. Also led branding for the core product visual identity, including the Playchip system.
Industry
Sports Betting
Entertinment
Date
Dec 2016 - July 2018
My role
Digital Designer
Landing Page & Betting platform visuals
Bringing Australian, particularly Melbourne visual coming together at the Flinders Street.
Sketches
Photography
Bitcoin Design
Designed the PlayChip to serve as a flagship marketing asset and core virtual currency for PlayUp, allowing users to compete in challenges and win real prizes.
Key Design Objectives:
Blended competitive sports energy with a slick, gaming-first feel.
Crafted a shiny, premium look that instantly feels valuable and stands out.
Built a recognizable visual identity designed to boost token and brand recognition across the platform.
Social engagement creatives
