Qstyled was developed from a common experience shared by many people: walking into a salon with uncertainty about how to explain the haircut they wanted. Even with photos, expectations and outcomes often didn't align.

The project began as a curiosity sparked while waiting for a haircut and observing the behaviours of both customers and salon owners. It quickly became clear that there was an opportunity to improve the experience through UX. The research gave me enough evidence to explore the opportunity further leading to the decision to develop a potential solution one that was tested, refined and eventually brought to life.