Auto & General Insurance Company Ltd

Overview

At Budget Direct, I partnered closely with marketing managers and key stakeholders to drive design direction across multiple high-stakes projects. By maintaining and scaling robust design systems and brand toolkits, I ensured absolute visual consistency while efficiently managing external partners to deliver premium assets on tight timelines.

Beyond brand design, I led the end-to-end video production pipeline. This included everything from initial storyboarding and creative direction to final editing and motion design, ensuring a cohesive and dynamic brand presence across all media.

Industry

Insurance

Date

Oct 2024 - Dec 2025

My role

Digital Designer

Driving design solutions through strategic thinking, measurable results, and continuous optimisation

Integrated Campaign Architecture Across Digital & Print

Campaign

Frozen

Timeline

December 2025

Platforms

Meta

Google

Landing page

Digital outdoor

My role

Designer (Digital & Video)

Target Audience

Cost-conscious Australians - everyday drivers, young families, and professionals-seeking better value, simplicity, and relief from high insurance premiums.

Goals

  • Show Budget Direct as a more affordable option

  • Highlight frustration with high insurance costs

  • Increase brand awareness

Outcome

  • Faster creative rollout across digital channels

  • Improved scalability through modular design systems

  • Increased adaptability for social-first content formats


Digital outdoor