


Auto & General Insurance Company Ltd
Overview
At Budget Direct, I partnered closely with marketing managers and key stakeholders to drive design direction across multiple high-stakes projects. By maintaining and scaling robust design systems and brand toolkits, I ensured absolute visual consistency while efficiently managing external partners to deliver premium assets on tight timelines.
Beyond brand design, I led the end-to-end video production pipeline. This included everything from initial storyboarding and creative direction to final editing and motion design, ensuring a cohesive and dynamic brand presence across all media.
Industry
Insurance
Date
Oct 2024 - Dec 2025
My role
Digital Designer

Driving design solutions through strategic thinking, measurable results, and continuous optimisation

Integrated Campaign Architecture Across Digital & Print
Campaign
Frozen
Timeline
December 2025
Platforms
Meta
Landing page
Digital outdoor
My role
Designer (Digital & Video)
Target Audience
Cost-conscious Australians - everyday drivers, young families, and professionals-seeking better value, simplicity, and relief from high insurance premiums.
Goals
Show Budget Direct as a more affordable option
Highlight frustration with high insurance costs
Increase brand awareness
Outcome
Faster creative rollout across digital channels
Improved scalability through modular design systems
Increased adaptability for social-first content formats





Digital outdoor




