Auto & General Insurance Company Ltd
Overview
At Budget Direct, I partnered closely with marketing managers and key stakeholders to drive design direction across multiple high-stakes projects. By maintaining and scaling robust design systems and brand toolkits, I ensured absolute visual consistency while efficiently managing external partners to deliver premium assets on tight timelines.
Beyond brand design, I led the end-to-end video production pipeline. This included everything from initial storyboarding and creative direction to final editing and motion design, ensuring a cohesive and dynamic brand presence across all media.
Industry
Insurance
Date
Oct 2024 - Dec 2025
My role
Digital Designer
Driving design solutions through strategic thinking, measurable results, and continuous optimisation
Integrated Campaign Architecture Across Digital & Print
Campaign
Frozen
Timeline
December 2025
Platforms
Meta
Landing page
Digital outdoor
My role
Designer (Digital & Video)
Target Audience
Cost-conscious Australians - everyday drivers, young families, and professionals-seeking better value, simplicity, and relief from high insurance premiums.
Goals
Show Budget Direct as a more affordable option
Highlight frustration with high insurance costs
Increase brand awareness
Outcome
Faster creative rollout across digital channels
Improved scalability through modular design systems
Increased adaptability for social-first content formats
Digital outdoor
Outcome
Animated social ads
Supporting campaigns delivered alongside major campaigns
Supporting campaigns delivered alongside major campaigns
Dolphins & Perth Scorchers Sponsorship Designs
As major sponsors of the Dolphins (NRL) and the Perth Scorchers (BBL), Budget Direct aimed to maximize fan engagement and brand visibility across digital and physical touchpoints. I helped conceptualize and execute end-to-end creative campaigns that merged Budget Direct's iconic brand presence with the high energy of professional sports.
Creatives includes
Paid & Organic Social Media Campaigns
Match-Day Activations & Real-Time Graphics
Digital Out-of-Home (OOH) Advertising
Campaign promotional landing page
Co-Branded Visual Strategy
Dolphins Fan Engagement & Brand Awareness
Campaign
IT'S A CLASSIC (Music video)
Timeline
April 2025
Platforms
Meta
Landing page
Digital outdoor
My role
Designer (Digital & Video)
What is this campaign for
The NRL team Dolphins’ popular fan Dwayne Bennett released a rap album in 2025. I conceptualised the visual direction and look and feel of the album cover for social platforms.
Target Audience
Primarily Dolphin fans and extend to the NRL community.
Goals
Increase fan engagement
Increase conversion
Budget Direct brand awareness
Design Process
Defined visual direction from “It’s a Classic!” theme.
Explored grunge and street aesthetics..
Used thick fonts for strong hip-hop identity.
Refined layouts for a gritty, authentic style.
