Auto & General Insurance Company Ltd
Overview
At Budget Direct, I worked across integrated digital campaigns, web experiences, social, motion and acquisition-focused creative, collaborating with marketing, UX and development teams. By maintaining and scaling robust design systems and brand toolkits, I ensured absolute visual consistency while efficiently managing external partners to deliver premium assets on tight timelines.
Beyond brand design, provided creative direction for advertising campaign, helping shape the visual narrative and creative execution.
Industry
Insurance
Date
Oct 2024 - Dec 2025
My role
Digital Designer
Driving design solutions through strategic thinking, measurable results, and continuous optimisation
Integrated Campaign across Digital & Print
Campaign
Frozen
Timeline
December 2025
Platforms
Meta
Landing page
Digital outdoor
My role
Designer (Digital & Video)
Target Audience
Cost-conscious Australians - everyday drivers, young families, and professionals-seeking better value, simplicity, and relief from high insurance premiums.
Goals
Show Budget Direct as a more affordable option
Highlight frustration with high insurance costs
Increase brand awareness
Homepage takeover
Designed and updated the homepage, product landing pages, banners, and conversion flows to align seamlessly with the campaign theme across desktop and mobile.
Animated social ads
Supporting campaigns delivered alongside major campaigns
Supporting campaigns delivered alongside major campaigns
Print & Outdoor Media
Digital outdoor
Outcome
Dolphins & Perth Scorchers Sponsorship Designs
As major sponsors of the Dolphins (NRL) and the Perth Scorchers (BBL), Budget Direct aimed to maximize fan engagement and brand visibility across digital and physical touchpoints. I helped conceptualize and execute end-to-end creative campaigns that merged Budget Direct's iconic brand presence with the high energy of professional sports.
Creatives includes
Paid & Organic Social Media Campaigns
Match-Day Activations
Digital Out-of-Home (OOH)
Campaign promotional landing page
Co-Branded Visual Strategy
Dolphins Fan Engagement & Brand Awareness
Campaign
IT'S A CLASSIC (Music video)
Timeline
April 2025
Platforms
Meta
Landing page
Digital outdoor
My role
Designer (Digital & Video)
What is this campaign for
The NRL team Dolphins’ popular fan Dwayne Bennett released a rap album in 2025. I conceptualised the visual direction and look and feel of the album cover for social platforms.
Target Audience
Primarily Dolphin fans and extend to the NRL community.
Goals
Increase fan engagement
Increase conversion
Budget Direct brand awareness
Design Process
Defined visual direction from “It’s a Classic!” theme.
Explored grunge and street aesthetics..
Used thick fonts for strong hip-hop identity.
Refined layouts for a gritty, authentic style.
Socials based on latest Meta and Google guidelines
To keep up with constantly changing Meta guidelines, we developed dynamic components that adapt in real time, enabling posts to achieve maximum campaign conversion.