Q Look

Overview

Qlook is a digital platform designed to enhance how customers discover, save, and communicate hairstyle inspiration while helping salons showcase their work through a modern, visually driven experience.

Industry

Hairstyle

Fashion

Date

September 2025

Ongoing

My role

Founder

UX Researcher

Product Strategy

UI UX Design

Branding

Branding

The goal was to reflect what the business stands for - which is help users discover style and save time

Expectations

Short name

Easy to remember

Sounds premium

Common words

Scalable to other industries

Customer app

The customer app helps users discover hairstyle inspiration, document their personal style journey, find nearby salons and barbers, and browse curated beauty products - all in one seamless experience.

Device

Web

iOS

Android

Business side app

The business web app enables salons and barbers to manage walk-ins, showcase their work, document client styles, and connect with customers through a streamlined digital platform.

Device

Web

The business web app enables salons and barbers to manage walk-ins, showcase their work, document client styles, and connect with customers through a streamlined digital platform.

Qlook is a digital platform that bridges the communication gap between customers and hair professionals. Designed from concept to launch, it combines market research, UX, UI, branding, and product strategy to help customers discover and communicate hairstyles, while enabling salons to showcase their work and attract new clients.

Throughout the design process, emphasis was placed on:

  • Clear visual communication

  • Intuitive navigation

  • Save time for customer

  • Streamline business flow

Design Approach

The interface was designed using modern mobile design principles, drawing inspiration from native iOS experiences while establishing a distinctive visual identity for the Qlook brand.

Every design decision was guided by the goal of reducing friction and creating effortless experience.

Special attention was given to:

  • User journey mapping

  • Wireframing and rapid prototyping

  • Visual hierarchy and readability

  • Responsive layouts across mobile and desktop

  • Accessibility and usability

  • Consistency through reusable components

Product Experience

  • Hairstyle discovery

  • Personal style collections

  • Salon discovery

  • Visual communication with stylists

  • Scalable product ecosystem

Design System

Built in Figma using reusable foundations including:

  • Components

  • Typography

  • Colour tokens

  • Spacing

  • Iconography

  • Interaction patterns

Designed for consistency, scalability and faster development.

Process

Discovery → Research → IA → User Flows → Wireframes → UI → Prototype → Testing → Design System

Tools & Steps involved

Figma • FigJam • Manus AI • Prototyping • UX Research • Design Systems • Branding


Qlook is an exploration of how thoughtful product design can transform everyday experiences. By combining user-centred design, visual storytelling, and a scalable design system, the project demonstrates how digital products can feel intuitive, refined, and genuinely enjoyable to use while solving real-world challenges.